Supporting Local Football with Corporate Strength and Powering Urban Development with Reliable Quality
Recently, Shandong Jinda Special Cable Group Co., Ltd. officially entered into a strategic partnership with the Zibo Division of the 2026 Shandong Qilu Football Super League. As a strategic partner of the event, Jinda will support the development of local football through corporate strength and contribute new momentum to public sports participation in Zibo.
The Shandong Qilu Football Super League is a leading grassroots football event covering all 16 cities across Shandong Province and lasting for four months. With a strong public foundation and growing social influence, the league has become one of Shandong’s most recognized local sports IPs. In the previous season, the opening match attracted more than 25,000 spectators, with participating teams from enterprises, public institutions, universities, and other diverse communities. As a city with a strong football culture and vibrant public sports atmosphere, Zibo is expected to be one of the most exciting divisions of the 2026 season.
As a cable manufacturer deeply rooted in the industry for many years, Shandong Jinda has always upheld safety, stability, and reliability as its core principles. The company focuses on providing high-quality cable products and services for urban construction, public power supply, infrastructure development, and industrial applications. From power systems and public facilities to key engineering projects and industrial operations, Jinda cables play an important role in supporting the safe and stable operation of modern cities.
Through this partnership with the Zibo Division of the Qilu Football Super League, Shandong Jinda is moving from a behind-the-scenes contributor to urban development to an active participant in public life. With football as a bridge, the company aims to connect more closely with the city, its communities, and local residents. The cooperation also reflects Jinda’s commitment to social responsibility and its willingness to support cultural and sports development in the region.
As a strategic partner, Shandong Jinda will be deeply involved in the organization and promotion of the event. From event preparation and on-site atmosphere building to brand communication and fan interaction, Jinda will participate throughout the competition and grow together with the event. The company will integrate its brand values of reliability, responsibility, and perseverance with the spirit of football, including passion, teamwork, determination, and continuous progress.
A representative of Shandong Jinda Special Cable Group stated that supporting local football and promoting public sports is an important way for the company to fulfill its social responsibility and integrate into the city’s development. The passion and persistence represented by football are highly aligned with Jinda’s long-standing commitment to craftsmanship and quality manufacturing. Looking ahead, Shandong Jinda will continue to serve Zibo and the broader Shandong region with high-quality products, safeguard urban power safety, and support the development of local culture and sports through practical action.
Chasing dreams on the green field, moving forward with craftsmanship. The Zibo Division of the 2026 Shandong Qilu Football Super League is ready to begin. Shandong Jinda will stand together with thousands of fans to witness exciting moments on the pitch, bringing corporate responsibility, brand strength, and the spirit of football together to energize the city and warm the land of Qilu.
