Shandong Jinda Partners with the Zibo Division of the 2026 Qilu Football Super League, Showcasing Brand Strength Through Sports
On May 10, the opening round of the Zibo Division of the 2026 Shandong Qilu Football Super League was successfully held at Zibo Sports Center. As an important partner of the Zibo Division, Shandong Jinda Special Cable Group Co., Ltd. provided strong support for the event. Mr. Fang Lei, General Manager of Shandong Jinda Special Cable Group Co., Ltd., attended the match and performed the ceremonial kick-off, joining more than 20,000 fans on site to witness an exciting moment on the football field.
Through this partnership, Shandong Jinda uses football as a bridge to connect with the city, local communities, and football fans. The cooperation not only demonstrates the company’s support for local sports and public fitness, but also reflects Jinda’s brand warmth, social responsibility, and commitment to urban development.
With the theme of “Qilu Spirit Endures, Mountains and Seas Share the Glory,” the Qilu Football Super League is jointly organized by the Shandong Provincial Sports Bureau and other departments together with the people’s governments of 16 prefecture-level cities across Shandong Province. The event covers all 16 cities in the province, with 16 representative teams forming a complete “one city, one team” structure. Running from April 18 to October 25, the league has established a multi-level competition system that provides football enthusiasts with a platform for competition, communication, and community participation.
As one of Shandong’s most influential local sports events, the Qilu Football Super League carries more than the excitement of the game itself. It also promotes the spirit of hard work, teamwork, perseverance, and progress. These values strongly resonate with Shandong Jinda’s long-standing corporate spirit of craftsmanship, excellence, and continuous improvement.
In the opening match of the Zibo Division, Zibo Qiji United Ruistar Team secured an impressive 5–0 home victory over Linyi Mengshan Yishui Team. The result ignited the passion of the home crowd and brought a strong competitive atmosphere to the start of the tournament.
The determination, speed, and teamwork shown on the football field mirror the persistence, innovation, and breakthrough spirit required in enterprise development. For Shandong Jinda, supporting the Qilu Football Super League is not only a brand communication initiative, but also a meaningful step in fulfilling corporate social responsibility and integrating more deeply into local urban life.
As a large-scale cable manufacturing and sales enterprise with a nationwide network, Shandong Jinda has been deeply engaged in the cable industry for many years. With strong production capabilities, a comprehensive product portfolio, and reliable product quality, the company has established a solid brand reputation in the industry.
The group has built a nationwide market layout, with nearly 100 sales companies covering major regions including Northeast China, North China, Northwest China, East China, and Central China. It has also established production bases in Tianjin, Shandong, Heilongjiang, Shaanxi, Liaoning, and other regions, forming an integrated network that combines manufacturing, sales, and service. This structure enables rapid response, localized support, and efficient service delivery across the country.
Among these facilities, Shandong Jinda Special Cable Group Co., Ltd. serves as the group’s East China Regional Headquarters Manufacturing Base, fully demonstrating the company’s modern, intelligent, and large-scale development strength. The base covers 87 acres, with a construction area of 89,000 square meters. It features a double-layer smart factory, intelligent production lines, and more than 100 advanced manufacturing devices connected through an MES digital management system.
From order processing to production and shipment, the facility realizes digitalized and paperless management across the entire workflow. This not only improves production efficiency, but also helps ensure product consistency, quality stability, and reliable delivery.
Supported by strong R&D and manufacturing capabilities, Shandong Jinda offers 27 major product series and more than 3,000 product specifications. The company has successfully developed a range of flagship products, including ultra-flexible robotic cables, composite shielded signal cables, high- and low-temperature resistant silicone rubber cables, new energy high- and low-voltage wiring harnesses, and energy storage cables.
These products are widely used in new energy equipment, rail transportation, industrial automation, national defense construction, infrastructure projects, and other key sectors. Behind every meter of Jinda cable is a commitment to safety, quality, reliability, and trust.
This partnership with the Zibo Division of the Qilu Football Super League represents an important step for Shandong Jinda in strengthening brand communication, fulfilling social responsibility, and supporting local development. Through the broad influence and strong public participation of the event, Jinda further narrows the distance between the company and the city, between the brand and local residents, and between industrial manufacturing and public life.
On the field, players run, compete, and fight for the honor of their city. Off the field, Shandong Jinda remains committed to its core business, serving urban construction and industrial development with high-quality cable products. Though they belong to different fields, both football and enterprise development share the same upward force: perseverance, teamwork, excellence, and the courage to move forward.
Looking ahead, Shandong Jinda will continue to be guided by the spirit of sports while remaining committed to craftsmanship and high-quality manufacturing. The company will further increase investment in R&D, optimize its product structure, improve service capabilities, and strengthen its core brand competitiveness.
At the same time, Shandong Jinda will continue to actively participate in public welfare, cultural, and sports initiatives, delivering positive brand value through practical action. By doing so, the company aims to make the Jinda Cable brand more deeply recognized and trusted, while contributing greater strength to the high-quality development of China’s cable industry.
Qilu spirit endures, and mountains and seas share the glory. As the 2026 Shandong Qilu Football Super League Zibo Division begins its exciting journey, Shandong Jinda will stand together with football fans and local citizens to witness more unforgettable moments. With responsibility as its foundation, quality as its core, and commitment as its action, Shandong Jinda will continue to move forward with the city and contribute more Jinda strength to industrial progress and a better urban future.
